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She was at Kotler!
Yesterday, the semester has just finished at my uni. So no teaching for 4 months;) On the last day, I was in the classroom from 8 am till 6 pm. Students at Marketing Research course had their final projects presentation. Throughout the whole year, we were working at various projects with small groups of students. They had to find a real decision problem, then converted it to marketing problem, conducted some qualitative research, designed the questionnaire, gathered data, analyzed the data, and did the segmentation and positioning. At the beginning of the summer semester, students started to work at the same project at Advertising course in order to prepare an appropriate communication strategy and creative solution (based on research findings) to solve the problem.
So this year we had some 22 projects, some were really good ones. Usually students invite their clients (companies for which they did the projects) to the final presentation. So yesterday, at one of the presentations, a woman appeared … in a very arrogant manner … which was noticed already by the way she presented herself. It was something like: Hello, I am Miss this and this, I helped these students with their project (mind this !!) and I am just coming form Philip Kotler’s lecture (he is in Slovenia atm). Hmmmmm, so what! Then, she listened to the presentation, did a bit of head nodding and in the end she approached the three of us (who works with students at both courses) and enlightened us, that what we were doing was wrong, that we didn’t teach our students the right stuff, that we all lived in a mistake;) and that she was just coming from Kolter and she could tell that there were 4Pis missing in our students projects. Oh. My. Did she eat all the wisdom of the world at one single Phillip Kolter’s lecture?
Well, we tried to explain that our students had another course, called Marketing Management and also The Basics of Marketing for getting familiar with Philip Kotler and that it was not exactly Marketing research and Advertising course’s cup of tea. She had no mercy for us. We DID a lousy job. She told it loud and proud!
Even tho the majority of our projects will be subjected to realisation. Oh well!
So, now… we already made a joke out of it and I encourage you to use it. If someone appears to be really arrogant and smartest of them all, just say: Oh, I was at Kotler (We do respect Kotler himself, so please do not understand this as an insult to Kotler).
But how can someone appear and give such strong and absolute judgement: You did a lousy job. So absolute! So definite! We are not perfect, sure as hell … but so damn wrong? Maybe we should invite that lady and give her a full professorship without PhD. Cos … our two professors are not good enough, apparently. After all … she was at Kotler;)
By | May 21, 2005 | Topics: Uncategorized |